Nivea Men pastiches Dostoevsky classic The Double for new ad campaign

Nivea Men pastiches Dostoevsky classic The Double for new ad campaign

[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/03/DOUBLE-FINAL.mp4[/KGVID] Nivea Men has launched a comical new global ad for Nivea Men Crème exploring what a man would do if he met his double – a person who is exactly like him, but just a little better at everything. The online and social media campaign, created by Stack, is inspired by the […]

Cheil Hong Kong creates Samsung #BeTheirEyes — an idea that translates social photos into printed braille

Cheil Hong Kong creates Samsung #BeTheirEyes — an idea that translates social photos into printed braille

[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/03/Betheireyes-Final-version-3.18-2.mp4[/KGVID] As part of its commitment to give back to the community, Samsung kicked off its ‘Make Hong Kong Better’ initiative in December 2015 by teaming up with Hong Kong Blind Union. Established in 1964, Hong Kong Blind Union is the city’s first self-help group organised and managed by people with visual impairment. […]

Mellon Educate and DARE join forces for hard-hitting video campaign

Mellon Educate and DARE join forces for hard-hitting video campaign

International volunteer-based building charity Mellon Educate has teamed up with digital agency DARE, a part of the OLIVER Group, to produce a highly provocative online video campaign. Primed for Facebook and YouTube, the video is a call-to-action for Mellon Educate’s pioneering seven day school-building programme. The video campaign, which launches March 17, aims to boost […]

eMarketer Analyse How Social Media Influences Shopping Behaviour

eMarketer Analyse How Social Media Influences Shopping Behaviour

Digital buyers worldwide are turning to social networks for a variety of things, like reading reviews and staying on top of fashion trends. According to September 2015 research, these social media activities influence their shopping behaviour. PricewaterhouseCoopers (PWC) polled 22,618 digital buyers ages 18 and older. Respondents had shopped online at least once in the […]

Maxus guide reveals the potential of Beacons

Maxus guide reveals the potential of Beacons

With 2016 set to the be the year when Beacons go from hype to delivering real marketing value, media agency Maxus has created a practical guide for brands seeking to harness their potential. Written by Maxus director of technology, Tom Kelshaw, Beacons – Promise, Present, Future, is a thorough examination of the state of Beacons […]

Understanding Generation Z and their impact on the marketing world

Understanding Generation Z and their impact on the marketing world

Independent marketing agency OLIVER, created an infographic detailing the quickly growing Generation Z, which will be ruling the market sooner than you might think. The infographic highlights various aspects of the Gen Z life and helps us predict what their impact on the marketing world may end up being. One essential part of a Gen Z’s […]

The next step for native advertising: Adyoulike launches the industry’s first in-feed retargeting platform

The next step for native advertising: Adyoulike launches the industry’s first in-feed retargeting platform

Adyoulike, the European leader in native advertising, announced the launch of its in-feed native retargeting platform. This is the first time that retargeting has been integrated into in-feed native advertising, and represents the company’s commitment to serve consumers relevant and highly targeted content in an unobtrusive way. The technology works much like retargeting in traditional […]

Mercedes-Benz celebrates 20 years of the E-Class in India with intriguing 360-degree brand push by Creativeland Asia

Mercedes-Benz celebrates 20 years of the E-Class in India with intriguing 360-degree brand push by Creativeland Asia

The iconic Mercedes-Benz E-Class has completed 20 years in India. It remains as revered now, as it was 20 years back and is still by far the highest selling luxury sedan in India. To celebrate 20 years of this Star in India, Mercedes-Benz launched an intriguing 360-degree brand campaign, ‘Wish Upon A Star’. Conceptualized by […]