Oscar-winning singer Sam Smith is backing a new report and campaign from the charity War Child UK, aiming to raise awareness and funds to support the mental health and wellbeing of children affected by war – from those who have fled the brutal violence of so-called Islamic State in Iraq, to former child soldiers […]
The time has come to draw a line to end violence against women and girls forever. In 2017, as part of UN Women’s annual global initiative to ‘Orange the World’ to symbolise a brighter future without violence, UN Women National Committee (NC) UK is launching a powerful homegrown campaign, #drawaline, asking the public to […]
 Creative agency, ROTHCO, and independent national youth outreach movement, Soar, launched a moving two-minute short film ‘It’s Just a Phase’, which aims to raise awareness around perhaps the most uncertain and anxiety-driven time in people’s lives: adolescence. Directed by Motherland’s P.O.B, the film challenges us to put ourselves back in the shoes of a […]
The Marie Keating Foundation teams up with DDFH&B to launch the first ever coughing billboard. Designed to raise awareness of about the dangers of lung cancer, the specially-built outdoor piece includes an audio instalment that immediately grabs the attention of passers-by with a coughing sound. The billboard displays a seemingly innocent statement, but when you […]
In a ground-breaking venture for technology and social care, Hobnob’s award-winning director Ben Perry executes a 360° virtual reality film to raise awareness of children’s experiences of foster care and adoption. The arresting film for The Cornerstone Partnership gives viewers a piercing insight into the realities of children from broken homes who start new lives […]
Britain’s largest charity working with older people, Age UK, launches a new TV and online campaign to tackle the topic of loneliness – a huge issue for people in later life in the UK. Creatively devised by Arthur London and produced by Royle Productions, ‘Lonely in a Crowd’ is a call to action, which aims […]
Great Guns and Director Duncan Christie deliver a heart wrenching and moving campaign film, ‘2050’, to promote and raise funds for the UK’s largest breast cancer charity, Breast Cancer Now. The film follows a young girl on a secret mission – the purpose of which isn’t revealed to the viewer until the very end. Over […]
BMB is launching a new campaign from the Campaign Against Living Miserably (CALM) that encourages men not to bottle up their feelings, featuring a stunt from Love Island’s Chris Hughes and Topman. Launching on World Mental Health Day, CALM’s new work #DontBottleItUp aims to show men it’s okay to open up rather than bottle up […]
Free The Bid is a non-profit initiative advocating on behalf of women directors for equal opportunities by asking agencies to include a woman director on every triple-bid project, production companies to sign more woman directors, and marketers to seek one woman’s bid on each of their commercial productions. Free The Bid is making a dramatic […]
Across the world, an Alzheimer’s case is detected every three seconds. In Argentina, there are more than 500,000 people with dementia, of which 95% are more than 65 years old. During World Alzheimer’s Month, the INECO foundation (one of the principal players in the fight against the disease in Argentina) launched a project based on […]