Schutz, one of Brazil’s largest footwear labels, has launched their new branding concept and “BECAUSE” marketing campaign, created in partnership with Yard NYC. With the upcoming opening of the brand’s largest pop-up shop to date in the heart of New York City, the campaign is designed to launch Schutz’s first major marketing push in the US […]
According to the latest survey of Reading Portraits in Brazil, conducted by Ibope, Brazil has 56% readers, and the Brazilian reads less than five books per year. That’s very little. Meanwhile, a survey conducted in the Federal District revealed that inmates read nine times more than the national average. Following a recommendation from the […]
Despite affecting millions of people around the world, depression is surrounded by prejudices and lack of information. To incite reflection in society about the seriousness of this disease and encourage people to seek appropriate treatment, the movement “Next Step” promotes dance sessions to complement the multidisciplinary treatment of depression. Created by Agência Tudo for […]
In the middle of the technological universe of the 21st century, every moment, every landscape or situation is recorded by the lens of a photographic camera, whether it is professional, amateur or smartphones. This moment is even more important when the access to these resources becomes democratic and easily to all. In this concept, […]
The Hospital do Câncer de Barretos, a Brazilian treatment center for children with cancer that has been recognized internationally for excellence, has been renamed the “Hospital do Amor”, or “Hospital of Love”, to promote love as the most effective resource in fighting the illness. To publicize the rebranding, Brazilian advertising agency WMcCann created a three-minute […]
According to the Brazilian Association of Organ Transplants, in every 8 potentially organ donor, only one effectively becomes a donor. That is why the Moinhos de Ventos Hospital, a John Hopkins International Medicine Center affiliated, signs the campaign “Who will inherit your greatest wealth?”, created by McCann Health in Brazil, that re-imagined Fabergé eggs as […]
Corinthians entered the field with a jersey especially created for the debut of the team in the Brasileirão 2018. As soon as the players’ sweat began to get in contact with the fabric, the name of the laundry powder, Omo Sports, was revealed, confirming its sponsorship to the club in the game against Fluminense, held […]
Mestiça Agency creates campaign for the Collection of Books about Continents for the Brazilian magazine Viaje Mais. The campaign was made up of five ads that use the flags of several countries as the main element, and the routes and destinations as creative concept. Credits: Agency: Mestiça Client: Editora Europa Product: Coleções Viaje Mais Title: […]
The accusations of sexual harassment against women have increased all over the world. Movements and new outlets encouraged victims to break the silence, becoming news in the world media. Convicted and removed from their positions, household names have been taken ‘out of the game’ in a bitter defeat by ‘W.O.’. The initials, which mean winning […]
Brazilian bureaucracy is one of the biggest in the country. While it takes about two days to start a business in Canada and eight in Mexico, in Brazil this period is up to 80 days. And when it’s working, entrepreneurs lose 85 days a year on average only in bureaucratic processes of their companies. […]