Women’s Aid and WCRS – in collaboration with the British Board of Film Classification (BBFC) – have launched a new advert created specifically for cinema that highlights the realities for children growing up in abusive households. Inspired by real experiences of domestic abuse, the advert – written and directed by WCRS’ Creative Director David Dearlove – […]
A team from The Creative Engagement Group (TCEG) have raised over £8,000 for Child.org after taking on the notorious National Three Peaks Challenge. A total of 34 people from across the group set out to conquer the Three Peaks – Ben Nevis, Scafell Pike and Snowdon – after the idea came up via an employee […]
WaterAid has launched a new Virtual Reality (VR) film, which has used the increasing accessibility of 360 filming technology to improve its authenticity and bring supporters closer to the charity’s work around the world. Everyday WaterAid was created as an educational tool to provide a flavour of some of the 28 countries WaterAid works […]
As part of its ‘We Care’ positioning and recently launched Ethical Content Division, global boutique production company Sweetshop Director Louis Sutherland is behind a comical online video for New Zealand movement One Percent Collective. One Percent Collective is New Zealand’s movement for a better way to donate. There are hundreds of people who donate 1% […]
 A UK-wide television advertising campaign has been launched today by children’s charity NSPCC highlighting how one in five children in the UK have experienced abuse and neglect. The campaign ‘Everyday’ showcases the wide-variety of services the charity provides to hundreds of children every day to support their recovery from abuse; and to help prevent […]
International charity WaterAid has produced two new engaging video series as part of a fresh approach to show a different side to its work while attracting new supporters through YouTube. Remote Kitchen presents national dishes made by WaterAid field workers from across Africa and Asia, featuring local specialities such as Madagascan pork and cassava, Ugandan […]
Free The Birds, the brand communication and design agency, has created a new social media campaign for animal welfare charity Compassion in World Farming (CIWF), featuring animals asking people to give them a ‘day off’, by choosing plant-based foods for a change. Characters including Charlie the Chicken, Perry the Pig and Carmen the Cow appear in animations […]
One elephant is killed in Africa every 25 minutes. That works out to be 55 in a single day. If this is to continue, there will be no more elephants in the wild within two decades. World Elephant Day, is a day dedicated to the preservation and protection of the world’s elephants. However, with every […]
Motor retail group JCT600 has created an online supercar game to help raise money for its chosen charity The Prince’s Trust. Created and donated by JCT600’s digital agency partner Code Computerlove, Petrol Head To Head is a Top Trumps style game that tests consumer’s knowledge of the world of high-performance motoring. As a free-to-play game, JCT600 […]
Mindshare, part of WPP, launched ‘’Dooonate’’ – a tool that enables companies and individuals to donate space in their out-of-office emails to charities. UK charities spend £22 billion a year on advertising, almost half of which goes to buy digital media. Anything that could help reduce this amount without reducing the effectiveness of charity marketing […]