Media agency Maxus UK, part of WPP, has launched Maxus Pie, a ‘plug and play’ personalised marketing technology service for marketers in small and mid-size organisations. Designed with speed and agility in mind, Pie enables advertisers to switch it on and have it fully active in weeks rather than the two years or longer that […]
Havas Media UK has today brokered a deal between UEFA Euro 2016 sponsor Kia and The Telegraph. The campaign is made up of four distinct elements and has been designed to create buzz in the build-up to and throughout the tournament, driving association between Kia and football, as well as showcasing the All New Kia Sportage. To […]
Monster, the online jobs service, is launching a new pan-European campaign introducing a formidable new character to reinvigorate the brand. The pan-European campaign is the first work by mcgarrybowen for Monster since being appointed to the business at the end of February this year. The campaign literally brings Monster to life, as a giant monster […]
Shazam, one of the world’s most popular apps for connecting artists and fans, has partnered with Unilever’s premium ice-cream brand Magnum for the launch of its most indulgent range of ice creams, Magnum Double. The whole campaign will be Shazam-enabled, either through visual recognition on print and OOH ads, or audio-recognition-enabled TV and cinema commercials. […]
Fast food giants Burger King have launched a new bot which enables the customer to place their order through Facebook messenger. In a series of instant responses, the bot determines firstly what the customer would like to order, and secondly where they would like to collect it from. The bot then gives the customer an estimated waiting […]
In-house agency specialists OLIVER have released an infographic examining the client/agency relationship. The graphic, which is based on a range of studies, lifts the lid on the agency/client model and how this is adapting. It covers areas such as: Marketers concerns at the speed of change e.g. 76% think marketing has changed more in the past two […]
Hungry commuters were treated to a nostalgic trip to the arcade this morning as they discovered the 2-metre high ‘RooMachine’ installed in Waterloo Station. Inspired by the experience of using a classic slot machine – including the thrill of winning – the RooMachine offers players the chance to pull the lever and spin the bespoke […]
Mars, Incorporated have once again been named The Google FAB Brand / Marketer of The Year at the International Food and Beverage Creative Excellence Awards (The FAB Awards), bagging a phenomenal 18 nominations across the various categories. Bruce McColl, Global Chief Marketing Officer at Mars, Incorporated said: “We are deeply honoured to receive this prestigious award […]
Night is falling on Copacabana Beach, Rio de Janeiro and unsuspecting passers-by are invited to play a Mystery game of Volleyball. In a glow-in-the-dark environment, they have to face two mysterious female volleyball players. It’s impossible to tell what they look like, but from their moves, the audience can assume that they are physically very […]
In the run-up to a busy summer of European football, B-Reel London has created the latest integrated campaign as part of the Nike’s global football platform ‘Spark Brilliance’. Featuring Poland’s team captain and top striker, Robert Lewandowski, the work celebrates a new generation of Polish players – ‘Generation Lewandowski’. ‘Generation Lewandowski’ pays homage to the […]