Imperial War Museum (IWM) announced the launch of an outdoor, digital advertising campaign and live installation, to support the People Power: Fighting for Peace exhibition at IWM London. Created by creative agency DUKE, the campaign aims to promote the final weeks of the exhibition and highlights IWM’s ongoing role in exploring different perspectives on conflict […]
QDOT, the digital Out of Home ad tech firm, has made eight new hires and opened a new development hub in Uruguay as part of its continued growth strategy to deliver smart, scalable, connected, campaign management platforms for the global digital out of home advertising market. Technical director, Juan Pablo Russo, heads up the new […]
Brand Street India, leading integrated marketing agency, announced a win on the outdoor marketing campaign mandate from TVS Motor Company. The retail division of the brand, Retail Story will be responsible to create awareness about the brand in Tier 2/3 cities of South India. In this sales lead awareness campaign, Retail Story will identify and deploy branding […]
PSI, Posterscope’s international division, has signed its first hotel wifi sponsorship deal, for Visa China, as part of a wider out-of-home (OOH) campaign promoting its China Merchants Bank card to Chinese tourists as they arrive, travel to and stay in London. The sponsorship, delivered in partnership with Luxia Global and Starcom UK, incorporates sponsorship of […]
SanPellegrino have launched a locally targeted, weather-triggered, dynamic out-of-home (OOH) campaign to bring the picture perfect Italian lifestyle to high streets across the country. Deployed by location marketing specialist Posterscope and media agency Zenith, the campaign for SanPellegrino’s sparkling fruit beverages uses real time data feeds to dynamically deliver relevant creative executions based on weather […]
krow has created a bespoke outdoor ad campaign for Fiat, to coincide with Pride in London 2017. It will run across sites in key locations such as Westfield Stratford, Canary Wharf and Trinity Wandsworth, and be supported by posts on Fiat’s social media channels on the day of the Pride in London Parade, which takes […]
Charlotte Tilbury Beauty has launched a dynamic, digital out-of-home (OOH) campaign featuring user-generated content and a weather-triggered activation to launch its new #GLOWMO collection. Devised by OOH and location marketing specialist Posterscope and media agency Cream UK, and delivered through the Liveposter platform, the campaign comprises two creative executions highlighting the performance of the #GLOWMO […]
Limited Space, the shopping centre media owner, will launch the UK’s first in-mall giant rotational digital advertising screen at intu Lakeside with a campaign for the release of Despicable Me 3. The campaign will be the first of its kind, featuring a 30-second animation specially created for the unique screen. The animation will appear as […]
Serviceplan France has been awarded three times by the 64th Cannes Lions International Festival of Creativity – which distinguishes the world’s best creative work – for its “Virtual Crash Billboard,” a campaign conceived for Parisian Road Safety. “Virtual Crash Billboard”, an integrated campaign starting from a specially designed interactive digital billboard, was awarded three Lions […]
Bosch Home Appliances has launched a striking new OOH advertising campaign in Dublin to promote its Vitafresh fridges freezers, including a special build featuring a giant 3D strawberry. The 4 x 2 metre, hand painted strawberry appears in the famous Wexford Street and has been designed to look like a padlock to represent the Vitafresh […]