YouTube has launched shopping ads similar to those available on Google and is helping brands promote mobile apps. The shopping ads allow advertisers to display a click-to-buy ad within partner videos on YouTube. Viewers will see an “i” at the top right of a video to view the shopping ads. They will be in the […]
Worldwide social network ad spending is accelerating even faster than expected, according to a new forecast from eMarketer. Global social network ad spending will reach $25.14 billion in 2015, higher than the $23.68 forecast in April. However, the pace at which the major players are growing differs greatly. The growth in social network ad spending […]
Twitter has rolled out a series of emojis to celebrate Pope Francis’ visit to the US. When users tweet the hashtags ‘#PopeinUS,’ ‘#PopeinDC,’ ‘#PopeinNYC,’ and ‘#PopeinPhilly,’ small images of Pope Francis in front of the US flag, the US Capital, the Statue of Liberty, and the Liberty Bell appear respectively. The pope arrived in the […]
Super excited! Out installation for #LDF15 goes live later today. It’s for a great cause @PutRedBack #PutRedBack https://t.co/0SRdWXjCUd — Cheil UK (@CheilUK) September 21, 2015 Cheil UK is launching a new social initiative, #PutRedBack, which aims to raise awareness of the restrictions on gay men donating blood, and to help shift the debate. The #PutRedBack […]
Audi has appointed We Are Social as its retained strategic and creative social media agency in the UK, following a formal account review. The award-winning agency will be tasked with bringing the Audi ‘Vorsprung durch Technik’ philosophy to life to the ever-expanding social community. Its role will see social media taking a deeper integrated role […]
A recently released research has revealed that many brands still have yet to work out the best way to share content on social media channels. The number one cause of frustration was too many updates (chosen by 29% of UK adults), with a similar third of consumers (27%) citing social updates that were clearly irrelevant […]
The latest report in We Are Social’s series of studies into Digital, Social & Mobile use around the world shows that the pace of digital adoption in China shows few signs of slowing. Internet in China The research shows that roughly 100,000 people in China started using the internet every day over the past year […]
Cheil UK has launched a campaign today that harnesses the power of a tweeting kettle, to support and boost donations for the charity Maytree, who care for people in a suicidal crisis. The kettle has been specially adapted so that each time it is turned on, a sensor within the kettle will publish a tweet, […]
Singapore’s National Day has broken the record for the highest number of tweets around a single event in the country, which celebrated its 50th birthday. More than 230,000 tweets about #NDP2015 and all things related to the National Day Parade were posted for the city-state’s super-hyped celebrations. The climax of SG50 beat the last record […]
Working with Wieden + Kennedy, Old Spice has created a wild and wacky choose-your-own-adventure social experience on Instagram. Using the tagging feature in Instagram, the main Old Spice Instagram account leads to other accounts specially created to tell the story. You awaken in a dark cave. In the distance you see a faint light, in […]