Utilita, a leading supplier of prepayment gas and electricity in the UK, has commissioned DotLabel to reinvent their internal communications tool, to enable online staff collaboration, communication and knowledge sharing. The energy supplier focuses on the needs of the PAYG energy market and has been installing Pay As You Go smart meters for over 10 […]
One-fourth of all UK digital ad spending is set to go to social networks this year as marketers increase their spending on platforms like Facebook, Twitter and Snapchat to over £3bn. According to eMarketer, UK marketers will spend £3.3bn on social network advertising this year, up 24 per cent from 2017. This forecast has been […]
UK desktop video ad viewability rose by 7.9 percentage points during 2017, driven by a narrowing performance gap between programmatic and publisher direct trading, according to new research. The latest Integral Ad Science Media Quality Report highlights the state of viewability, brand safety, and ad fraud within the UK digital advertising industry The H2 2017 report highlights […]
McCann London has hired the dynamic creative team behind the award-winning ‘The Times Eyes’– Drew Singleton and Ben Buswell. Singleton and Buswell said: “Video piracy is a crime! DO NOT ACCEPT IT. Demand a genuine cassette from your video store! Poor quality illegal video cassettes reduce your viewing pleasure and jeopardise future film production.” Joining […]
Jameson has launched Jameson Space-Aged, a brand new product that uses an ageing method that is out of this world. For over two centuries Jameson’s Master Distillers have shown an almost limitless commitment to creating great tasting whiskey, but their ambition has only ever been held back by one thing – the Earth itself. […]
The median pay gap at Dentsu Aegis Network is just over 14% in favour of men, according to its Gender Pay Gap report out on March 28. The 14.1% gender pay gap is lower than the UK national average of 18.4%. The network aims to have an equal gender split across all levels of its […]
Government pension guidance service Pension Wise is to launch a tongue-in-cheek campaign with comedic companions David Baddiel and Frank Skinner. The campaign, which launches on March 30, brings the comedians together on TV again and aims to get people thinking about pensions with a witty fly-on-the-wall style dialogue. The creative encourages adults over 50 years […]
Kellogg’s owned snack brand Pringles is launching a UK-wide digital out-of-home (DOOH) campaign to encourage participation in its Easter on-pack promotion “Take a Bite and Win a Flight”. Players are invited to snap and share a picture of themselves enjoying their favourite Pringles on social media for the chance to win a trip to a […]
The Royal Air Force (RAF), together with RAF charities, have joined forces for the first time to launch RAF100 – the centenary campaign that jointly commemorates the past 100 years of service, and looks forward with confidence and excitement to the future. To mark the anniversary, award-winning branding consultancy Coley Porter Bell has created a […]
In honour of a successful three-year partnership between Procter & Gamble brands, beauty retailer Superdrug and charitable organisation Marie Curie, creative marketing agency DECIDE developed the #FeelSuper campaign. DECIDE was tasked with assessing the current in-store environment in Superdrug and proposing a new visual identity that not only spotlights the key brand ambassadors, Frankie and Marvin, but also fits […]